Ade in Business

I was driving on I-74 recently and saw an Arby’s billboard:
Buses Welcome
Drivers Eat Free
I thought it was a brilliant marketing strategy for bringing in extra customers — giving a free meal to bus drivers. What could be better for a fast food restaurant in rural Indiana than for a double-decker charter tour bus to [...]

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I saw this Eyeglass World promotion on 82nd St. in Castleton yesterday, and thought it was too good to keep to myself:

In case you can’t read the sign because of the poor picture quality (hey, it was taken with a camera phone while driving by at 45mph, give me a break), it reads “BUY ONE, [...]

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It’s no secret that blogs are a great advertising medium. The trick for companies is finding out how to attract the attention of bloggers to get them to talk about their product.
PokerStars, an online poker site, has figured out a way by offering up around $40k of prizes to bloggers via a free tournament. [...]

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Wow. In the first 24 hours of going live, the Ponyfish site has seen more unique visitors than the FormSpring in the months of March and April combined. New feeds are getting created by the minute, and a good percentage of those users are registering for accounts as well. I even had [...]

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I submitted FormSpring for review to Emily Chang’s eHub blog yesterday, she posted it around 2:30am and the site’s been buzzing ever since. There’ve been some moments when I got several users sign up for a demo account per minute. I was somewhat pleased with the trickle I was getting before now, but [...]

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