Ade in Business

The enterprising journey of a web developer

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Drivers eat free

October 16th, 2006 · 1 Comment

I was driving on I-74 recently and saw an Arby’s billboard:
Buses Welcome
Drivers Eat Free
I thought it was a brilliant marketing strategy for bringing in extra customers — giving a free meal to bus drivers. What could be better for a fast food restaurant in rural Indiana than for a double-decker charter tour bus to [...]

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Tags: Business