Ade in Business

I’m happy to say that we’ve added a new member to the Recursive Function team. Chris Lucas started last Monday, and his primary focus will be planning and executing marketing initiatives tied to FormSpring. This will encompass things like handling PR, managing AdWords campaigns, writing website copy, blogging, and putting together training material. He’ll wear a lot of hats, but definitely has the chops to wear them well.

Before joining Recursive Function, Chris was a Media Relations Specialist at BLASTmedia, a local media relations firm that focuses on serving technology companies. There he spent his time generating national media coverage for a variety of companies, and assisting clients at industry trade shows. He’s also worked as an Account Executive at a marketing and design agency specializing in consulting for pharmacy and life sciences companies, and as the Marketing Communications Manager at a sporting goods manufacturer.

I didn’t blog about my plans to hire another person well in advance like I did the last time, because the process has moved pretty quickly and I haven’t had a lot of time to spend writing. In short, hiring Chris is part of a strategy to be proactive in growing the product side of the business. We’ll definitely still spend a lot of our time and energy doing consulting work as we’ve always done, but up until recently that focus has largely been at the expense of building and growing our products. FormSpring is a great product and has a good base of happy users (with new ones joining every day), but it’s been clear to me for a while that the gap between it’s current position and it’s potential is huge. We’ve got some big plans to tighten that gap over the next few months though, and a stronger team to execute those plans. Stay tuned!

In the meantime, feel free to send a message to Chris to welcome him.