Location, location, location
I realized a funny thing the other day — I have had four clients this year that are located about a mile away from me in either direction off of 116th St.:
For those of you who don’t really know much about the area — it isn’t like 116th St. is at the center of an office district or anything like that. The area is mostly residential and retail. There are a couple small office complexes, but nothing at all compared to what’s 5 minutes South in the Castleton area, where I have zero clients.
What makes it even more intriguing is that:
- None of the clients have any connection to each other (that I know of).
- I acquired each client through referrals from different people. It wasn’t like I sent out a mailing in the area or passed out flyers in front of one of the three Starbucks along that stretch.
- Each client didn’t discover our proximity to each other until after we’d met, and it didn’t seem to have any bearing on whether or not we would work together.
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