Ade in Business

The perfect web site

I found the site “Is Lost a Repeat?” by way of “Signal vs. Noise” yesterday and fell in love with it. Part of the reason is that I’m a big fan of the TV show “Lost“, but the other is that it’s so refreshingly basic.

I can’t think of how a site could be any more useful and simple at the same time. It poses a single question that runs through the minds of millions of people every Wednesday (or if you’re like me, you start wondering far earlier in the week than you care to admit), and answers it in the most direct way imaginable.

It’s free from the clutter of commercialization, complexity and pretense that permeate sites today. No rotating banners, contextual text ads, pop-unders, pop-overs, interstitials, email registration fields, 3D logos, donation buttons, blogrolls, beta stickers, user testimonials, tag clouds, flickr mashups, privacy policies, fly-out navigation, or Ajax-enhanced search pages.

The two features I love that it does sport is valid XHTML 1.0 Strict markup, and of course a genuinely useful RSS feed.