Ade in Business

The enterprising journey of a web developer

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Entries from March 2006

Nostalgia and a new FormSpring logo

March 21st, 2006 · 7 Comments

Muchas gracias to Ed Illig of Brainstorm who helped put together a new logo for FormSpring. I wasn’t very happy with the old one, asked him for help, and he more than pulled through:

I did some of my first freelance work for Brainstorm and worked a couple summers there while I was still in [...]

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Tags: Business · Miscellaneous

A new name, a new site

March 16th, 2006 · 2 Comments

I finally decided to incorporate and assume a formal business name. I was going to wait until I was more established and closer to thinking about having permanent employees, etc., but I just finally got sick of all the limitations of trying to market with, “Olonoh, Ade Olonoh.” (Read that to yourself in [...]

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Tags: Business

Things that work: AdWords

March 11th, 2006 · 2 Comments

I know I’m behind the curve on this one, but just recently created a Google AdWords campaign. I’d read a lot about AdWords in the past but never actually gone through the motions of setting up and running a campaign. I must say I’m very impressed with the product and my results so [...]

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Tags: Business

Soaking up some book knowledge

March 6th, 2006 · No Comments

I recently finished a great book by Bob Walsh, Micro-ISV: From Vision to Reality. I would definitely recommend this to anyone who’s interested in starting or is in the early stages of running a small software company. It starts by assuming you already know how to code and that you have a product [...]

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Tags: Business

I don’t understand Google

March 6th, 2006 · 1 Comment

(I promise, this isn’t going to turn into a Google bashing blog. I have nothing against Google. Google is great. I use it more than anything else on the web.)
I’ve recently been delving into the art and science of SEO in order to get better search engine placement for FormSpring. I [...]

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Tags: Miscellaneous